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Meet the Alphas

Emily Bell
ADVENTURER

First girl to kayak the length of Britain as the crew captain on Sean Conway’s record-breaking swim. Stand-up paddle boarded 1001 miles down the Missouri River as the writer on Dave Cornthwaite’s big swim. She loves anything outdoors, particularly running, hiking and skiing. 

Back in London, she is launching a brand new adventure, science and technology project called Avaunt.

Check out her website to find out more.

How to
October 24, 2014

5 Running Tips for Busty Girls

By: Emily Bell
It’s easy to underestimate the importance of sports bras, but finding the right sports bra can make your run a lot more enjoyable. More
Events
October 6, 2014

The Moon Walk for Breast Cancer

By: Emily Bell
It all started with 13 women power walking the New York marathon in their bras. And now one night a year, over 15,000 men and women get their kit off to walk a marathon through the night around London, taking a stand against breast cancer. More
How to
July 29, 2014

How to Kayak

By: Emily Bell
Follow our tips for kayaking for beginners. From kit selection to proper technique, we’ll help make kayaking for the first time easier. More
Culture
July 25, 2014

The Five Best Running Dogs

By: Emily Bell
If you’re looking to buy a pooch but worried it will get in the way of your running, make sure you pick the right one. Get it right and a dog can be the perfect motivator to get you outside. They will also be your own personal trainer pushing you to run faster and further everyday. More
Discover the benefits of a running buddy or running club. Running with a group or partner can keep you accountable, help you stay motivated, and keep you from making unsafe decisions. More
Pack Stories
June 18, 2014

An Unlikely Adventurer

By: Emily Bell
Jamie is the first person ever to complete an unsupported, cross-Canada run. The coast-to-coast run included a total of 200+ marathons; covering more than 5,000 miles in 11 months and raising more than $200,000 for children’s charities in the UK and Canada in the process. More
We all want to finish the race. But sometimes you just have to pull the plug… Check out these running tips for finishing a race and knowing when to be OK with DNF. More
Pack Stories
April 23, 2014

Running on Despite Sports Injuries

By: Emily Bell
Sometimes you can power through sports injuries, sometimes they knock you out of the competition. So how do you know when to continue performing despite running injuries & more? More
You never regret doing exercise, but you always regret skipping a session. It obviously makes you feel better, so why is it so hard to fit exercise into your routine? More