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CDTC Pledge to Protect – Akuna and the Importance of Trail Community

The Continental Divide Trail Coalition (CDTC) talks to Merrell Ambassador and Triple Crowner Will 'Akuna' Robinson about the importance of trail community. Throughout the month of August, CDTC and its sponsors are asking the Continental Divide Trail community to join the Pledge to conserve and protect the CDT. This initiative includes committing to support a trail community that honors, welcomes, and reflects both the faces of our country and the many different historical, cultural, and spiritual stories that have shaped the landscapes of the CDT.


#StopHateForProfit.We’re standing in solidarity with the Anti-Defamation League® (ADL), Color of Change, NAACP and many others working to be change agents to create a more equitable and inclusive tomorrow.

The Trail Ahead

In 2018 we committed to making justice, equity, diversity, and inclusion a key strategic pillar within our business. On this journey, we’ve continued to learn, grow, and act, but we know we’re at the beginning of this trail.

The 10 Essentials for Hiking

It’s the end of weekend and you’re preparing yourself for the work week ahead. But your mind is running a mile a minute after having had lunch with Sam, who shared their incredible experience with you on their vacation up in the mountains. There was a certain glow to them, a weirdly infectious excitement as they moaned about the crazy elevation and laughed in the face of long mileage days, sharing their hilarious gear failures and an embarrassing moment that may or may not have involved a bear and pants around the ankles.

To the Merrell Community

The health, safety and well-being of the Merrell team, our consumers, and the communities in which we live, work, and play is the most important consideration today and always. As we cope with the ever-changing circumstances related to COVID-19, we believe we have to take unprecedented steps to protect our teams and our consumers, and to reduce the pressure on our healthcare professionals and local communities.

2020 Merrell 300K Instagram Followers Contest

We passed 300,000 followers @merrell! Thank you to every one of you in our Merrell Community. As Merrell Ambassador Will “Akuna” Robinson said recently, practicing social distancing doesn’t mean we can’t connect, we just need to do things differently – outside as well. Merrell wants to help spread joy safely and respectfully outside and on the trail. That is why between now and April 17th, we are giving away 30 gift cards worth $200 each supporting our local outdoor retailer partners (retailers will be chosen dependent on winner location).

Merrell’s Future Shoe Designer Contest

We are looking for a new shoe designer – and it could be you! Show us your best coloring work on the Altalight Kids shoe. Upload your finished pic to our website or send via social #futuremerrelldesigner and tag @merrell. Winner will have a shoe designed based on their picture, a free pair when available, and a $450 gift card.